The Number One Mistake Retail Brands Make When It Comes To Twitter – Forbes

See on Scoop.itManaging Social Media Leapfrawg

Ah Twitter, the blue-birded blogging birthplace of tweets and retweets, where brands, marketers and advertisers alike have staked their claim – all in an attempt to increase their bottom line via real-time engagement.

Jim David‘s insight:

Too many retailers take a "set it and forget it" approach to Twitter, and essentially ignore incoming tweets, writes Steve Olenski.

See on www.forbes.com

3 ways to integrate social media into your e-mail marketing campaign | SmartBlogs

See on Scoop.itManaging Social Media Leapfrawg

Websites that existed prior to the age of social media shared content through the use of newsletters that were e-mailed to listed subscribers. Although soc

Jim David‘s insight:

Adding social media links to existing newsletters is a great way to expand readership and increase brand awareness

See on smartblogs.com

Three resolutions for social media success in 2013

See on Scoop.itCommercial Printing DFW

Happy New Year!By now, many of you have probably decided on what resolutions to hold yourself to in the new year. Personally, as I recently told Fast Company, one of my New Year’s resolutions

Jim David‘s insight:

7 in 10 Fortune 500 companies now have a corporate Facebook page. Guess that means around 150 don’t. TIme for them to get busy. ‘3 Social Media Resolutions for 2013’

See on www.linkedin.com